Menu, Brand and Strategy Consultant

Ross was an integral part of pioneering the fast casual segment of the restaurant industry. As the founding chef for Noodles & Company, he was responsible for creating all of the craveable recipes from concept to guest



Currently the owner of revolutionary flavors llc, Ross brings many foundational resources and differentiating aspects to the table, across many disciplines:

  • Brand Strategy & Positioning
  • Flavor and Formulation
  • Restaurant and Menu Design
  • Training and Systems
  • Procurement, Distribution and Quality Assurance
  • Marketing and PR
  • Catering and Events

Career Highlights: Few people have taken a national brand from its inception to over 250 restaurants, successfully. The Noodles journey has provided Ross with invaluable learning and experience.

  • More than 1,000 hours in gluten free bench top R&D creating multi-functional and versatile product lines for the natural foods industry
  • Founding chef of Noodles & Company and pioneer of the fast-casual segment
  • Over 20 years experience in menu strategy and flavor formulation
  • Successful entrepreneur and founder of revolutionary flavors llc
  • Sought after speaker and educator


  • Tenured leadership and experience
  • Ability to articulate my vision clearly
  • Proven ability to create broadly appealing flavors
  • Decision making process that balances data with entrepreneurial insight
  • Solid understanding of brands and positioning


  • Passion for food, flavor, and people
  • Philosophy of continuous improvement
  • Innate drive to create and provide something better
  • Nimble and flexible


  • Willingness to listen and learn
  • Leverage strengths to grow and diversify
  • Growth Architecture – Foundation before Differentiation


  • Engaging and Inspiring communicator
  • Finesse and patience to empower the team
  • Attracts and retains the best team members and partners
  • Determination to deliver on the promise, consistently!